"The National Trust required an integrated campaign to challenge perceptions that they were not open in the Autumn and winter months and maximise the number of visitors to their attractions in the spring and summer months. In addition to offline media such as outdoor posters and press advertising Guerilla asked our client to consider online media, which had not previously been used by the National Trust to grow visitor numbers.
Guerilla planned an online display advertising campaign that involved a carefully selected mix of skyscraper and MPU formats. The flash advert platforms were created to add the activities and sites that could be achieved when the viewer had ‘time to...’. The seasonal campaign images reflected the time of year or event such as Easter and Summer, and the specific venue images and associated lines were also changed to allow several venues to be promoted."
"The National Trust has just released their latest advertising campaign, which consists of posters designed by The Click Design Consultants. Initially, these posters look like warning signs to visitors but in actual fact they are quite the opposite. They are very light hearted and encourage visitors to get involved with the surroundings and have fun.
Hashtags have been added to the designs saying ‘NaturesPlayground’ to encourage visitors to tweet and share about their experience at one of the sites."
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