Branding Guidelines for the National Trust

In the pack from the D&AD, the National Trust put in a copy of their branding guidelines, which I didn’t realise how detailed it was.

After having a read through their guidelines, I found out the relevant colours that I needed to use. I found out that they have their own specific font, which needs to be used on all their posters. I also found out that they even have a specific selection of layouts, which they use as well.

I have taken screen shots of these elements from the branding guidelines.

This screen shot, which I have taken is of the contents page of the branding guidelines. 

LOGO

“The oak leaf symbol, which we’ve used since the 1930’s, is unique and distinctive.

The logo simply states our name. We’ve dropped the ‘The’, to make us less formal. In Wales, we use the bilingual logo (Welsh/English).

The oak leaf and logotype together from our logo.”

The National Trust’s logo is available in 21 different colours as well as black and white.

“To make the oak leaf and logotype standout, don’t put any text or images in the clear space shown in the diagram above.”

These are the sizes in which the logo can be.

LAYOUTS

“Where appropriate, the layout of covers and posters is based on the idea of a picture in a frame.”

These are the frame layouts for the National Trust. In their branding guidelines it says that they can be large or small, multiple or single and can bleed off the top and sides of the page.

COLOURS

These are the National Trust’s colour palette. There are 21 colours and they have been “chosen to be fresh and inviting, plus black and white.”

I will be incorporating these colours in my posters either by in the logo or the text.

FONTS

“We have our own typeface, designed to have the warmth and modernity of a sans-serif typeface and keeping a timeless quality too.”

This is the typeface for the National Trust, which is one of their own. It will be the font that I’ll be using on my posters. On the left you can see the different styles in which they have the type. In the guidelines it says that in some of the documents they do use the font Arial, but primarily they use their own font for everything else.