In a small group we had a look through this brief, highlighting what we thought were the key bits of information. We were also given questions to answer to help us to understand the requirements of the brief.
Target Audience: Fashion loving 20 somethings who are price conscious, unisex or female only
What's the brief asking you to do? To create a design concept to shoe what could be next after street that can be viewed on a smartphone
Is the brief specific - about time or place? Future, worldwide (global)
Why are they asking you to do this? There is a change in the way you shop
How are they asking you to do this? App or site, presented in a video, don't have to make an app or site. Sharable concept which is/ can be viewable on a smartphone. UGC (user generated content) to make it customisable to suit viewers lifestyle
When we were going through each of the briefs and we were discussing this one, we were thinking of ways in which we could do it. We had a a brief discussion on art styles and one which was suggested was fashion illustrations. I've had a look at David Downton who does a lot of fashion illustrations. These five below which I have picked out are just some of the illustrations that he has done.
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