Ideas

I have struggled a bit with thinking of a solid idea for the posters. It's hard trying to think of something new and appeal for the target audience of 25-40, whilst avoiding the stereotypes of the National Trust being for the elderly. 

On a piece of paper, I started by writing down questions in order to help with coming up concepts

What prevents people from going to the National Trust?
- The price
- Some people don't even think about it
- The lack of knowledge towards the National Trust
- They more than likely think its just going to full of old/elderly people and upper class people

How do you make the National Trust trendy?
What are the benefits to visiting the National Trust?



Notes:

Older people/ Grandparents are the traditional audience for the National Trust - if they are encouraged to take their Grandchildren - they'll then grow up to appreciate and want to go to the National Trust.

'National Trust pass it on'

*Maybe using the connotations and having the words on a poster and an image to images around the world which will target 25-40 year olds (in my sketchbook I have a list of connotations)

Combining the connotations of the stereotypes of the National Trust with the connotations of the target audience

Ideas

Something to do with silhouettes

Through the keyhole theme

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Something to do with doors - opening doors

The words/phrases make appropriate to the target audience

The idea of unlocking