During another one of our sessions, we spent the lesson going through each of the briefs which I found to be really useful. From going through each of the briefs and discussing what each one is asking and the requirements, it helped with eliminating the ones I didn't want to do.
The National Trust was one of the briefs that appealed to me. As there were a few people who had an interest in doing this brief as well, we got into a group to start discussing ideas, highlighting the key parts of the brief and looking to see the requirements they were after.
Once we had highlighted the brief, we took out the bits that we thought were important and put the bits together to make like a paragraph.
Reintroduce powerful connectors between people and places. Rebuilding connection modern audience. Importance of nature and heritage. Elderly equals cream teas. Reposition the National Trust away from its current perceived image. Integrated campaign nature and beauty forever. Consider make time areas of natural or historic beauty change perception, old fashions benefits people's lives. Think campaign relevant reach audience, 25-40 years old nationwide in the UK.
This is the paragraph that we got from the bits which we have highlighted. I found this made it easier in terms of discussion due to the fact there wasn't much text to go through and it also meant we didn't have to keep going over the brief picking out the key bits of information.
Some rough ideas that we had was playing on the idea of 'trust' - restatement of what the 'trust' is - who else could we trust to look after the assists of the national trust
Finding a new way to represent the national trust - steering away from the typical stereotype perception
TRUST - responsibility, have faith/belief, looking after
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